Infoserve Group

The internet has become a whole different world. We now have social networking sites like MySpace and Facebook, social bookmarks sites like Delicious and Digg, video sharing sites, people are blogging, twittering… the list goes on.

Is this going to be the future for promoting yourself online? For SMEs only just catching on to the idea of having a website, yet again it may seem impossible to keep ahead of it all. What exactly does Web 2.0 mean and how does it affect you?

Web 2.0 describes the changing nature of the internet and how we are now sharing, developing and evolving the ways we interact – or put simply, it’s like a new version of the web.

The ways businesses are building their online presence is changing; they are interacting with consumers via social networking sites and sharing ideas rather than simply advertising their product to a blanket audience. What’s more, they’re doing this with an amazing number of people at the same time and generating conversations amongst consumers from across the world.

This blog has already begun to offer its opinions on all the changes, and no doubt will do so in the future, but advice for now is not to panic if Web 2.0 seems incomprehensible to you. You’re not alone. We’ll help break it down and its worth remembering that you shouldn’t forget the basics – the importance of local search, having a website, looking at the already proven and measurable ways of getting your message across - so make sure this is in place first before you take on the next hurdle.

Tags: blogging, Digg, Facebook, MySpace, Social Media, twitter, Web 2.0

This entry was posted on Thursday, October 30th, 2008 at 5:25 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.