Infoserve Group

For any SMEs that are unsure of where to start when it comes to online marketing, it’s always worth going back to basics: which strategy gives you the best return on investment?

With traditional marketing – such as advertising in the Yellow Pages or in a magazine - it’s always been difficult to judge which particular advert has been effective or whether it’s actually generated any tangible leads.

But that’s the beauty of online marketing and web analytics; you can evaluate exactly what works, and more importantly, what doesn’t.

It’s certainly nothing new, but free packages like Google Analytics are incredible simple to use and are helping more and more SMEs with tight budgets spend their money wisely. They can show you exactly what a customer does once they get on to your site, where your visitors came from and which pages are attracting the most attention.

As Google AdWords provide a good way to advertise specific goods and services you offer to people searching, you can also quickly evaluate and optimise your online Adword spend to work out which keywords are drawing in the crowds and what makes the most money for you.

So take some time out to make sure you are getting value for money – it’s easy to forget that you can always counteract a lack of budget through spending wisely.

Tags: Google Adwords, Google Analytics

This entry was posted on Friday, September 26th, 2008 at 9:30 am and is filed under Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.