Online ad spend overtakes mainstream TV
Ofcom has reported that online advertising overtook advertising spend on mainstream TV in Britain last year, yet businesses do not seem aware of this dramatic growth.
Infoserve speaks with over 10,000 SMEs a week, but there’s a worrying lack of understanding about what can be achieved with online advertising, not only in terms of its effectiveness but also in terms of its value for money. But if we’re talking about return on investment, then online advertising is second to none and it offers more control and flexibility than ever before.
This report should go a long way in helping SMEs realise the potential of internet advertising - you can read a general summary here
Tags: Online advertising, SMEs
August 22nd, 2008 at 12:33 pm
In my experience with small retailers especially, the problem is they have no way of measuring the ROI. Many don’t even measure traditional advertising let alone on line advertising, and therefore don’t perceive it as beneficial.
There is a massive amount of education needed as many have been “burned” in the past by the hype surrounding the internet and now see it as either a waste of time or just “not for them”.
August 22nd, 2008 at 12:56 pm
“Infoserve speaks with over 10,000 SMEs a week” - does that include all the silent phone calls you make to my office, and the rude staff who hang up on you when they are questioned?
August 28th, 2008 at 4:28 pm
In response to Gavin’s post (22nd Aug), we take great pride in our customer service and training so would appreciate any feedback if you have been contacted by one of our representatives – whether good or bad - just call 0845 3677 400 or email customerservices@infoserve.com