http://blog.infoservegroup.com/2008/online-ad-spend-overtakes-mainstream-tv/ Articles from Infoserve Group, one of the leading players in the UK online local search market Tue, 07 Feb 2012 22:06:40 +0000 http://wordpress.org/?v=2.5.1 http://blog.infoservegroup.com/2008/online-ad-spend-overtakes-mainstream-tv/#comment-63 Infoserve Customer Services Thu, 28 Aug 2008 15:28:53 +0000 http://blog.infoservegroup.com/?p=30#comment-63 In response to Gavin’s post (22nd Aug), we take great pride in our customer service and training so would appreciate any feedback if you have been contacted by one of our representatives – whether good or bad - just call 0845 3677 400 or email customerservices@infoserve.com In response to Gavin’s post (22nd Aug), we take great pride in our customer service and training so would appreciate any feedback if you have been contacted by one of our representatives – whether good or bad - just call 0845 3677 400 or email customerservices@infoserve.com

]]> http://blog.infoservegroup.com/2008/online-ad-spend-overtakes-mainstream-tv/#comment-44 Gavin Fri, 22 Aug 2008 11:56:26 +0000 http://blog.infoservegroup.com/?p=30#comment-44 "Infoserve speaks with over 10,000 SMEs a week" - does that include all the silent phone calls you make to my office, and the rude staff who hang up on you when they are questioned? “Infoserve speaks with over 10,000 SMEs a week” - does that include all the silent phone calls you make to my office, and the rude staff who hang up on you when they are questioned?

]]> http://blog.infoservegroup.com/2008/online-ad-spend-overtakes-mainstream-tv/#comment-43 Fraser Mitchell Fri, 22 Aug 2008 11:33:19 +0000 http://blog.infoservegroup.com/?p=30#comment-43 In my experience with small retailers especially, the problem is they have no way of measuring the ROI. Many don't even measure traditional advertising let alone on line advertising, and therefore don't perceive it as beneficial. There is a massive amount of education needed as many have been "burned" in the past by the hype surrounding the internet and now see it as either a waste of time or just "not for them". In my experience with small retailers especially, the problem is they have no way of measuring the ROI. Many don’t even measure traditional advertising let alone on line advertising, and therefore don’t perceive it as beneficial.
There is a massive amount of education needed as many have been “burned” in the past by the hype surrounding the internet and now see it as either a waste of time or just “not for them”.

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