Infoserve Group

Many SMEs will no doubt be feeling the squeeze of the credit crunch but now is perhaps one of the best times to plan your marketing budget to ensure guaranteed targeted leads and the best ROI (return on investment).

In the UK, internet advertising has grown faster than any other mainstream advertising medium, making it larger than press classifieds and paper directories.

Why? Well, with online ads;

• you can receive detailed feedback, including how many people have seen your ads and whether they have clicked through to your website
• you have the option to only pay when someone does actually click through to your website, meaning you only pay for direct leads
• you have tight control of your budget, ensuring you only spend what you can afford
• you can monitor the best results so that you can drill down on the best keywords that generate the most potential customers for you (which also helps when you’re considering sponsored links and how best to optimise your website)

There are so many different advertising opportunities – many of them very affordable for small business - so if you’re looking for ROI in the current economic climate, it’s definitely worth investing online.

This entry was posted on Wednesday, August 13th, 2008 at 2:16 pm and is filed under Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.