Online search really does mean business
Did you know that Monday 8th December is predicted to be the biggest online shopping day? Experts reckon that there will be sales worth £320 million.
There have been mixed reports about the growth of online shopping. In general, all the new figures show the stats are higher than the same period last year, but overall, it hasn’t increased the rate it did in 2007. No surprise there, given the economic climate, but what all the figures do show is that more people are turning online.
One of the many new reports on consumer behaviour has once again shown that using search engines has become the number one choice for finding local businesses, over and above using printed directories. What’s more, the findings suggest that a large majority of local searches then result in action - either a phone call, a shop visit or people contacting the business online.
The argument is there for all to see – make sure you have an online presence and see how it can help drive business your way.
Tags: online shopping