Small businesses need an online presence to boost sales
Interesting quote from John Walker, National Policy Chairman of the Federation of Small Businesses
“The number of small businesses who have their own website has grown over the past two years, which indicates that small firms are becoming increasingly internet-savvy. Despite the onset of an economic downturn, all small firms should look to the internet to maximise their sales and increase efficiency.”
There you have it; straight from the small business’ horses mouth – make sure you have an online presence.
The survey they carried out found that 70% of small businesses now have their own website, which is an increase of 25% from 2006. I still think all businesses need one – no matter what size you are. It is, after all, your shop window these days as the internet is part of life for customers now.
Even if you don’t have an all-singing, all-dancing website, you could always set up a splash page to tell people where you are and what services and goods you are selling. It’s worth remembering that the web is not just a tool for marketing, it is a business tool as well, and even the smallest business can benefit from having an online presence.
Tags: Federation of Small Businesses, John Walker, online marketing