Taking advantage of surge in online shopping
A new report shows that online shopping has surged in the first six months of 2008, growing by 38% over the same period last year. This strikes me as a great opportunity for businesses to make sure they get a piece of the internet-shopping pie.
The figures may come as a surprise given the credit crunch and reports that high street spending has been falling, but whether it’s the online discounts or the offer of free delivery, online shoppers are obviously bucking the trend. The report even predicts that within five years up to 50% of all retail spending would take place online.
Whether it’s through online advertising, increasing your visibility on search engines or improving your SEO for your website, have you got a plan in place?
Tags: credit crunch, online shopping
August 18th, 2008 at 5:31 am
According to a recent article in The New York Times, Online sales are expected to surpass $200 billion this year, up from $175 billion in 2007.