The significance of local search
If you ever need convincing of the significance of local search, you only have to turn to look at the actual breakdown of Google search results these days to see exactly why it’s becoming so important.
Do a search on Google for a business or service and you would expect to find websites that link to these search terms.
In actual fact, the websites often appear towards the bottom of the first page and instead, your eye line is drawn towards maps showing the locations of local businesses, sponsored links and advertisement, and business listings from the local area.
So if you’re a business looking to target these potential customers, what this means is that SEO will only get you so far in drawing people to your website. When internet users today are demanding immediate and relevant results, they won’t spend long looking for the information, so appearing on Google maps or being one of the sponsored ads presents a priceless opportunity.
Ah, but is this expensive, I hear you cry? As we’re always telling SMEs with tight budgets, online advertising has one key advantage over others; you can find out exactly what gives you the best return on investment and measure its effectiveness, so even in these tough economic times, you’ll be amazed at how online marketing can help generate cost effective leads for you.
Tags: Google, Local Search, online marketing