Connecting businesses with consumers
Connecting businesses with consumers searching online is the driving force behind Infoserve.
For businesses that are on board with us, they are seeing very real and tangible results - increased visibility online, increased leads and increased sales. Our aim is to convince every business that it can happen for them, too. The internet is a big piece of pie and everyone can have a slice.
The latest research from Webvisible/Nielsen online is a reminder that there is still plenty of work to be done.
They identify a massive gap between online consumer behaviour and small business marketing, and it goes something like this:
There is a “significant difference between the way Internet users search for local products and services and the manner in which small businesses market themselves”
and
“Because of this ‘Great Divide’, local businesses miss a significant opportunity.”
Here are the stats:
- Consumers use search engines 72% more often than they did two years ago
- Search engines are the No. 1 choice of consumers and small business owners alike when looking for a local product or service.
Yet, only 44% of small businesses have a website and half spend less than 10% of their marketing budget on Internet advertising.
So there you have it, the majority of businesses are failing to connect with their consumers. Are you?
