Is paid-for search suffering? We think not…
My colleague came across an article in Marketing Magazine about how paid-for search is suffering as brands reduce online spend.
This is despite paid-for search being “hailed by the IAB as ‘the advertising recession-buster’, with more customers searching online for cheaper goods and services.”
We left a comment (how could we be expected to resist?) about how Infoserve disagrees. We wrote how we are
“…experiencing record levels of new customers who are turning to the internet to market themselves. Within the SME sector, paid for search obviously presents a huge opportunity to target local searchers looking for specific goods and services, and businesses are finding the ROI that online advertising can provide incredibly useful when budgets are tight.”
It’s also worth reading the last couple of paragraphs of the Marketing Magazine article about social networking sites and advertising, which pretty much reiterates what I wrote about last week.
