Online searches for credit crunch terms
Online searches for “credit crunch” related terms have rocketed in the past six months - we’ve recorded a rise of nearly 300% in the number of online searches for debt recovery services alone since August 2008.
It comes as no surprise following the recent report from the Insolvency Service, which announced there were 2,428 corporate insolvencies in the last quarter of 2008, a rise of 220% since the same period last year.
We’ve also noted a 15% rise in job searches and a 56% rise in the number of people looking for recruitment agencies, just as UK unemployment figures released this week suggest the number of people out of work is set to exceed 2 million this year.
It just goes to show that the key terms that people are searching for offers a valuable insight into the impact of the current downturn - we are finding more and more people hunting for jobs and looking for financial help online.
What’s more, the dramatic rise also shows how it has become second nature for us to turn to search engines and business directories to find what we need. Those financial advisors or debt recovery agencies that are currently prioritizing online marketing will no doubt be seeing a massive return on investment. Search engine advertising really is worth considering if you have something which you know people will be searching for in the coming months, whether that’s special offers, bargain deals or help and advice.
