Search Engines Reign Supreme
Yet again Hitwise has come up trumps with some excellent stats demonstrating the power of search engine optimisation and advertising.
The new evidence shows that search engines drive almost half of all traffic to websites. It found search traffic rose from 37.1% of total traffic in January 2008 to 40.5% in January 2009.
For businesses, this is worth its weight in gold for anyone contemplating either the first, or the next, step of their online marketing campaign. It’s simple - reap the rewards by making sure you can be found easily on search engine results.
It’s also interesting to read this evaluation here, which begins to make the comparison with the social media phenomenon. There’s still a long way to go before social networks dominate the way we look for services and information, so despite the flurry of expectation, one thing remains clear: search engines continue to reign supreme.
Tags: search engine advertising, SEO
March 21st, 2009 at 9:10 pm
Some companies receive all work from search engines, in the case of those whom are internet based and don’t have a shop front as such to attract customers. Our site ranks at no1 in yahoo for all the competitive search terms related to our type of business in the area we cover. However with Google in use for around 60% or more of UK searches it is key to increase our position there from around 3 to no 1 for computer, pc and laptops repairs in Falkirk area. The only challenge to local organic listings is the local business ads which now appear above the main results.. paid with yahoo through infoserve group and apparently rotating and not based on any SEO factors. With google however free, based on SEO but open to manipulation by users. Jay D. Logic Computer Services, Falkirk