Will online advertising survive the crunch?
It’s a big question that is floating around; after an amazing growth spurt, how will the economic slowdown affect online advertising?
Whilst there are still predictions of growth for 2009, online advertising is still seen as a relatively new phenomenon and hasn’t yet been “tested” by a recession.
Yet we can only go by our own experience and it’s clear to us that more and more businesses are switching to online search marketing. Rather than merely “surviving”, we believe online advertising is going from strength to strength.
Why? It offers precisely what stretched budgets need at the moment - crystal clear results that can be measured - and we have no doubt it will continue to grow. We’re even bucking the current trend of job losses by embarking on a major recruitment drive for our sales team based in Darlington to help keep up with demand.
What the recession does present for businesses still in the game, however, is an opportunity to take advantage of the shift online, as consumers begin the search for bargains, promotions and special offers. They may be online right now searching for you - why not meet them half way, or better still, be the first one they see when they flick through their results?
Tags: online marketing
April 24th, 2009 at 12:15 am
Interesting blog post. What would you say was the most important marketing factor?
May 1st, 2009 at 12:08 pm
John
I am not sure I understand your question, so please let me know if I have got this wrong, but I think you are asking why I think online should be at the forefront of everyone’s marketing platform. The change in consumer behaviour over the last few years has resulted in most people, across all age groups and most demographic groups, looking for goods and services that they are seeking to buy locally, online. Ask yourself how many people do you know who do not search using the internet for everything in their lives. It is after all just one big library and repository of information. We have said for many years that this is how it would be, and in 2009 our predictions have become reality - every business of every size must have its online marketing strategy however much or however little they spend as the cornerstone of their advertising marketing plans.