Internet Marketing Important For Small Businesses
A recent survey by American Express and SEMPO* assessed small businesses and their digital marketing strategies. The survey found that over 50% of small businesses admitted to needing help with their Internet marketing campaigns, but only 25% said that they would consider employing someone to help them. Nearly 75% of those surveyed said that they handled their online marketing themselves, despite having no experience.
Internet marketing is becoming more important to small businesses, as customers are changing the way that they find the companies that they need. You may know your way around a search engine, you may have even built your company’s website, but do you really know how to get found by the customers who are looking for you?
Websites used to be just a source of information for customers who were looking for your company, but what about the customers who want your services, but don’t know the name of your company? You could have the most visually appealing website on the Internet, but if you don’t have optimised content, no one who is looking for your services will be able to find you.
Internet marketing can be difficult to reason with as part of your marketing budget because you may think that it does not produce tangible results. But if your website is optimised and designed so that your customers can find you, your Internet marketing budget can be profitable and can produce the tangible results that you need.
75% of the people in this poll (the ones whom handle the online marketing themselves) may now be asking ‘but how does Internet marketing become profitable for my business?’ Well, the simple answer is that you call in the experts. You are probably very good at your job, but so are online marketing companies like Infoserve. They are experts in getting you found. It’s their job.
Infoserve has been helping small and medium sized businesses get found online for years, and they keep up to date with the ever changing world of Internet marketing, so you don’t have to. Let’s be honest, with your own small business you probably have enough to worry about.
Infoserve has the expertise to get the best out of your online presence, by creating a website such as a KeySite or EStart for your company, or helping you optimise your current website with a Keyword Management Report.
Start seeing results from online marketing with help from people who have the knowledge and experience that you need.
*http://www.equimedia.co.uk/index.php?id=98&article=800476944
Tags: Infoserve, Internet marketing, Keysite, Keyword Management Report