Location, Location, Location
Phil and Kirsty are right; it’s all about location, location, location. If you are a small business, it is highly unlikely that you will appear in the first page of a search engine nationally, so you need to focus on your local area. For example, if you are florists in Fulham, you need to focus on the customers who are searching for florists in Fulham, rather than florists in Falkirk and the rest of the country. Local companies do not have the budgets to complete for first page results for a key phrase nationally. It’s all about the local search.
At Infoserve, we not only use key phrases that are relevant to your company to help your customers find you, we also use locations. Letting the search engines such as Yahoo! and Google know where you are will make a big difference to your local search rankings. It’s essential that you use key phrases that are applicable to your company, but also locations where people will be looking for you.
With a KeySite from Infoserve, your company will choose three key phrases and three locations, and content will be written around your choices. This ensures that you will be given the best opportunity possible to get found by people who are looking for your services in their local area. Pretty simple.
Tags: Infoserve, Infoserve Keysites, Local Search