Well there are numerous predictions for 2010 floating around, from continued trends in online advertising through to how significant local search will be this year.
We’ve just pulled together a few salient arguments which will hopefully get your brain cells thinking about the future direction of online marketing
“Local search providers will vie for social”
There are many blogs like this one that believes this will be the ultimate test in 2010; major players competing for ad spending on the top social media sites.
You can see the appeal - online social communities are a relatively untapped source and in theory can provide a perfect platform for local businesses to sell their goods and services. If you’ve already built good online relationships with these communities, surely it will be easier than ever to promote yourself?
On the other hand, have a look at this post here, which predicts that social network advertising will rise and then fall flat. Perhaps you can develop good brand recognition but at the end of the day it’s a social site and preying on this precious space may prove disastrous. Any thoughts?
“Mobile search will capture the imagination of consumers during 2010“
The question is, will mobile search become bigger than desktop search? Local search has been shaping the general search landscape for a long time now, but maybe this is the “year of the mobile” that everyone has been quoting for the past few years.
Most people agree that the stumbling block will be user experience, which we’ve blogged about before, so weigh this argument up too. Websites and technology need to be spot on for this to expand as rapidly as predicted.
Finally, in terms of pay per click trends,
“We should see an even greater focus on display ads in 2010″
Rather than the simple (however effective) text ads there are, a whole new range of ad formats will offer a choice of appealing promotions - which surely will also improve everyone’s search experience as well.
Either way, we believe that SMEs can drive change and this is the year for them to succeed online. Maybe just having a website was enough before, but with local search soaring, and people recommending and reviewing, a whole online conversation seems to be brewing… which means 2010 points towards a range of different strategies needing to be considered.