I am not sure I understand your question, so please let me know if I have got this wrong, but I think you are asking why I think online should be at the forefront of everyone’s marketing platform. The change in consumer behaviour over the last few years has resulted in most people, across all age groups and most demographic groups, looking for goods and services that they are seeking to buy locally, online. Ask yourself how many people do you know who do not search using the internet for everything in their lives. It is after all just one big library and repository of information. We have said for many years that this is how it would be, and in 2009 our predictions have become reality - every business of every size must have its online marketing strategy however much or however little they spend as the cornerstone of their advertising marketing plans.