Infoserve Group

Latest news from the IAB International Advertising Bureau UK:

“Search is the most popular online activity”

New research has shown that using a search engine is the main reason we log on to the internet across the country.

So if 80% of us are logging on to use a search engine to track down what we’re looking for, making sure you can be easily found online becomes crucial if you need to reach these people.

There are a whole range of strategies out there - here are just a few - but whether it’s through optimising your website, taking advantage of paid-for search advertising, or getting a listing on a directory that ranks well on searches, don’t miss out on someone who may be looking for your product or service. They may even be looking right now…. Why not do a search for your business and see how easy you are to find?

Tags: search

This entry was posted on Wednesday, December 10th, 2008 at 4:45 pm and is filed under Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.