A Google insight into online growth
Friday, January 2nd, 2009Anyone heard of Google Insights before?
Fascinating stuff, it’s basically insights into consumer behaviour and advertising from numerous sources (Google included).
It’s particularly good for going back to basics and breaking down all the technical jargon about online marketing, but it is also reaffirms the power of the internet in helping drive business. For example, I was reading Speeding Up in the Slowdown (Google, Nov 08);
“The slowdown will fuel online growth. Consumers value the information and opinions they can find online. As household budgets get squeezed it is likely that consumers’ use of the Internet to find the best deal will accelerate.”
It’s a good reminder that people shop around; they bargain hunt, compare products, look for special offers, read reviews… in other words, your online presence and reputation is getting more and more important.
The key message is that people use search engines to find this information. In fact, Google report that 73% of users find search engines an important resource when researching a product, ahead of personal recommendations (63%).
So, are there any reviews of your product when you run a search? Do you have special offers that consumers can find easily?
Make sure there’s no slowdown in your business plan for 2009 by having a quick read through Speeding Up in the Slowdown to pick up some handy hints - and on that note - Happy New Year!