Infoserve Group

Following on from last week’s post about the drive to improve local search, it’s also worth reiterating the steps that the search engine giant, Google, have specifically taken.

The changes have made a huge difference for small businesses - integrating local business results into Google’s main search results and introducing Google maps which list local companies are two great examples.

I also think it’s admirable that Google Ads have the same format, regardless of a business’s size or success. All this basically means is that smaller, local companies have a chance of running very successful advertising campaigns without getting crowded out by the ‘big boys’ with their larger advertising budgets.

The competition is still fierce though, and whilst the cliché  irritates me, “you’ve got to be in it to win it”

(which translated into local search speak means make sure your business can be found online when people are searching!)