Infoserve Group

Phil and Kirsty are right; it’s all about location, location, location. If you are a small business, it is highly unlikely that you will appear in the first page of a search engine nationally, so you need to focus on your local area. For example, if you are florists in Fulham, you need to focus on the customers who are searching for florists in Fulham, rather than florists in Falkirk and the rest of the country. Local companies do not have the budgets to complete for first page results for a key phrase nationally. It’s all about the local search.

(more…)

One of the great advantages to Internet marketing, as opposed to other forms of marketing, is that it is constantly changing and improving. The Internet is developed through programs and machines, so the possibilities are endless. Search engines like Yahoo! and Google are constantly adapting their systems to suit their users. The biggest change recently has been with the search engines recognition of the importance of local search. Research from March 2010 found that 97% of consumers use the Internet to find local businesses and 90% of these consumers use search engines to find them. (more…)