Infoserve Group

A recent survey by American Express and SEMPO* assessed small businesses and their digital marketing strategies. The survey found that over 50% of small businesses admitted to needing help with their Internet marketing campaigns, but only 25% said that they would consider employing someone to help them. Nearly 75% of those surveyed said that they handled their online marketing themselves, despite having no experience.

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You may have noticed a change in the way Google has been searching for your results. In the past month Google Instant has been predicting your search as you go, ‘faster than the speed of type.’ Researchers found that people type slowly but read quickly and this new innovation modifies the displayed results as you type, saving you time every time you search.

The creators claim that Google Instant could save you between two to five seconds whenever you search, and they even say that if everyone used Google Instant around the world, it would save 3.5 billion seconds a day, which could mean that 11 hours could be saved every second. That’s a lot of time saved for both businesses and their customers.

Now you might be wondering what this means for Search Engine Optimisation, and why Google Instant is important for your company. The changes to Google have meant that webpage optimisation is vital; if the key terms that a customer is searching for are being predicted by Google, it is essential that a company’s webpage has as many of those key predicted terms as possible. In the UK where 90% of searches happen on Google, tailored, effective SEO is a must.

Customers will view their Google results as more accurate due to Google Instant’s predictions, so a listing on the second page just won’t cut it, and accurate, professional search optimisation is essential. Our City-Visitor product has 12 million number one positions and 22 million first pages on major search engines, including Google, Yahoo! and Bing. Infoserve’s SEO service offers your company results that are tailor made for your business and your requirements, and our goal is to help your customers find you as quickly and easily as possible.

Our products include a Keyword Management Report: the equivalent of an SEO health check for your website.

If you want to see your website ranking higher in the search engines and want to make the most of innovations like Google Instant contact Infoserve.