Infoserve Group

So it’s not just us who believe in the search industry, we promise.

One of the latest articles by New Media Age, suggests that “the search sector remains the most healthy of all online disciplines.”

In a relatively rare UK-stats based piece (we come across US stats all the time which support our work, but we understand SMEs may be sceptical of any trends developing across the water as necessarily reflecting what is happening here), it states that

“Google’s prices are concerning many, with 69% saying keyword costs have increased over the year…Nevertheless, 39% said ROI from Google has improved, showing that if you invest wisely, then the returns are worthwhile.”

I don’t think anyone can escape the fact that you have to spend money to make money, just make sure you’re doing it in a way that can be measured and is effective, and online advertising is undoubtedly the best format for drilling down on these kind of results. And we think you’ll be surprised anyway – compared to traditional routes of advertising and marketing – online is very, very competitive.