Infoserve Group

Just an interesting thought I wanted to share..

In August last year, Nielsen Netratings announced that 7.4 million Britons (23% of Britons online) visited at least one of the ten most popular national newspaper websites.

In the last month, there are some distinct difference of opinions over which is the most popular online newspaper, but one thing is for sure, now that the internet is a source of information for breaking news, newspapers now have no choice but to put everything they publish online.

This also creates an interesting future angle for online local newspapers;

With more and more people searching online for local information, and seeing as local papers are often seen as a resource for this (whether it’s community events, classifieds or what’s on at the cinema), do you think we are going to see local newspapers and Local Search engines merging?

We could even take it one step further; would this combination ultimately replace the traditional forms of print media and be a perfect one-stop-shop for us?