Infoserve Group

Ofcom has reported that online advertising overtook advertising spend on mainstream TV in Britain last year, yet businesses do not seem aware of this dramatic growth.

Infoserve speaks with over 10,000 SMEs a week, but there’s a worrying lack of understanding about what can be achieved with online advertising, not only in terms of its effectiveness but also in terms of its value for money. But if we’re talking about return on investment, then online advertising is second to none and it offers more control and flexibility than ever before.

This report should go a long way in helping SMEs realise the potential of internet advertising - you can read a general summary here